“Go and see that odd Polish subtitled movie. Be one of the three in the audience.” — The DO Lectures
There is a war raging for our attention.
When we open up our computers, searching for creative inspiration or new ideas we are fed whatever the gods of the social algorithm decide. Images, titles, and subtitles are optimized so only the strongest, most clicked on rise to the top. They only gain momentum, as more clicks drive more popularity on the feeds.
Valuable ideas and information get buried.
If you get your inspiration from the same sources, your work will start to look like everyone else’s.
This could be a good thing if you know how to properly take advantage of it.
David Perell calls this current knowledge climate the “paradox of abundance”. He says, Information abundance, like all markets of abundance, is bad for the average person but great for a small number of people.”
We have the choice to be deliberate with our consumption of information, looking in places the masses are not.
Best-selling author Tim Ferriss implemented a strategy in 2020 committing to not reading any books that came out in 2020 or 2021. Read more of what has passed the test of time, not just the latest to hit the shelves.
There are hundreds of older books and articles that are just waiting to be expanded on. Perell says he will go back and watch old speeches for inspiration.
To quote Bishop Desmond Tutu, “There comes a point where we need to stop just pulling people out of the river. We need to go upstream and find out why they’re falling in.”